10 Key Travel Insights Shaping the Industry in 2025
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Phocuswright has released Travel Forward: Data, Insights and Trends for 2025, providing a comprehensive analysis of the $1.61 trillion global travel market. This free report offers essential data on industry growth, consumer behavior, and emerging trends. Here are 10 key insights to watch in 2025:
- Global Growth Continues:
The travel market is expected to grow 6-9% annually through 2026, with online bookings outpacing overall growth at 8-12% annually. - Gross Bookings Surge:
Global gross bookings will climb from $1.6 trillion in 2024 to $1.72 trillion in 2025, with growth slowing as the market matures. - Online Dominance:
Online gross bookings will reach $1 trillion in 2024 and $1.2 trillion by 2026, representing 65% of the global total. - Airline Revenue Slowdown:
Airline revenue growth will decelerate to 10% in 2024, with single-digit growth projected in subsequent years. - Hotel Bookings Rise Online:
Online hotel bookings will grow from 55% of the market in 2024 to 58% by 2026. - North America Leads:
North America will maintain its lead with bookings rising from $543.8 billion in 2024 to $568.5 billion in 2025. - U.K. Market Rebounds:
The U.K. will surpass France to re-enter the top five global markets for the first time since the pandemic. - Lodging Confidence High:
Travelers are optimistic about lodging plans but remain cautious about transportation expenses. - Europe’s International Focus:
More Europeans plan international leisure travel, with Brits leading outbound travel plans. - AI Adoption Grows:
Half of travelers expect to use generative AI for trip planning within the next 12 months.
These trends underscore the need for travel businesses to enhance their digital offerings and stay agile in a rapidly evolving industry.
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