Cathay launches new dining and digital payment experience with OpenRice
Cathay and OpenRice have joined forces to launch a one-stop dining and digital payment experience for Asia Miles and Marco Polo Club members in Hong Kong, on its upgraded Cathay app.
Members can simply connect their Asia Miles accounts with their OpenRice accounts, then link their Standard Chartered Cathay Mastercard Credit Cards or other Mastercard or Visa credit cards using the Cathay app. Members will earn one mile for every HK$4 paid with cash when dining at Cathay Partner Restaurants. Chartered Cathay Mastercard Credit Card holders can earn up to three miles for every HK$4 paid with cash on Fridays, Saturdays and Sundays.
The first 50,000 members can also earn an extra 200 miles on their first Miles Plus Cash transaction. To enhance the customer experience, Cathay has upgraded its Asia Miles app to the new Cathay app, bringing members an exciting new lifestyle experience that’s available right at their fingertips. The Cathay app, on top of previous features, has been upgraded with a series of functions, including the Miles Plus Cash payment method, extending loyalty payments from booking air tickets and shopping for products online to making offline pay-at-table transactions.
Cathay Director Customer Lifestyle Paul Smitton said: “We are delighted to partner with OpenRice to provide our members with seamless dining and digital payment experience complemented by the convenience of using our Miles Plus Cash payment option, offering them even more ways to earn and use miles. We recently launched our new premium travel lifestyle brand, Cathay, which aims to bring our passion for travel into our daily lives. Together with the new cobranded Standard Chartered Cathay Mastercard Credit Cards, this new collaboration gives our customers a new way to enjoy unique and memorable dining experiences.”
OpenRice CEO and Acting CTO Joe Yau said: “As a long-term partner, we are excited to introduce OpenRice Pay-at-Table technology into the brand-new Cathay app, making Miles Plus Cash payments available at partner restaurants and offering even greater flexibility to diners. Currently, over 400,000 OpenRice registered members who have already connected their Asia Miles account with the OpenRice app can also use OpenRice Pay to settle dining bills, earn miles and enjoy other instant platform offers. What’s more, by showing an OpenRice member QR code, customers may also choose to earn miles when paying with Mastercard or Visa credit cards, or with AlipayHK.”