Etihad partners with 15below to implement new digital solutions

Etihad Airways is partnering with automated passenger communications provider 15below to implement four new digital solutions that will further advance the airline’s ability to keep its passengers informed and empowered with timely, relevant notifications throughout their journey.

According to 15below, Etihad is migrating its guest communications platform, which already automatically manages itineraries and receipts and pre-departure communications, from Sabre to Amadeus Altéa.

The carrier will also be implementing 15below’s Disruption Communications, Queue Manager, and Flight Status Notifications solutions. 15below says Etihad’s operational teams will gain significantly from the automation of irregular operations (IROPS) management, queue management, and communicating flight status updates.

Etihad sends notifications to passengers via email, SMS and push to app via 15below’s industry-leading user interface that places everything in a single view, allowing the airline’s operational teams to manage operational guest communications effectively.

The partnership between 15below and Amadeus will also bring additional value for Etihad as there will be deeper integration between the two systems and a combined approach to common industry challenges.

“A key component of Etihad’s digital strategy is to deliver the most effective solutions which support high-quality services and products for its guests. As Etihad migrates to Amadeus Altéa, passengers will benefit from a range of new digital solutions – and 15below will collaborate to deliver empowered guest communications to enhance the customer experience in this ever-changing digital landscape” said Frank Meyer, Chief Digital Officer, Etihad.