Luxury redefined: Four Seasons adopts poetic theme

Experience over opulence is the mantra of a rebranding move by Four Seasons Hotels and Resorts using the slogan “Luxury Is Our Love Language.” “True luxury shouldn’t be impersonal or rigid; rather, it’s about creating a meaningful sense of belonging through acts of unscripted care and the simple elegance of empathy,” Chief Commercial Officer Marc Speichert said.