Choice Hotels Continues to Expand Its Upscale Offerings With New Cambria Hotel Burbank Airport
Choice Hotels is intensifying its presence in the upscale hotel market with significant expansions to its Cambria Hotels brand. This growth spurt has elevated the total count to 74 properties nationwide. In 2023, Cambria Hotels earned the accolade of top upscale brand in the prestigious J.D. Power 2023 North America Hotel Guest Satisfaction Index Study, surpassing 18 other brands in all six upscale guest satisfaction categories. The same year, Choice Hotels augmented its portfolio with nine new Cambria properties and has plans to launch another nine in 2024, with additional expansions slated for 2025 and 2026.
The latest addition to this upscale lineup is the Cambria Hotel Burbank Airport, which officially opened on April 4, 2024. The grand opening was marked by a festive ribbon-cutting ceremony that highlighted the brand’s integration into local cultures. The event was a showcase of local flair, featuring handcrafted cocktails, local brews, and music from a DJ on a rooftop with panoramic views of the San Gabriel Mountains.
Cambria Hotels are strategically located in some of the most desirable locations across the United States. Apart from Burbank, California, you can find Cambria properties in vibrant cities like Nashville, Austin, Detroit, and Portland, as well as in resort and mountain destinations such as Lake Placid, Copper Mountain, Colorado, and St. Petersburg, Florida.
Standing out in the competitive upscale hotel market is challenging, but Cambria Hotels continues to excel by blending local cultural elements with sophisticated hospitality. Indy Adenaw, Senior Vice President & General Manager of Upscale Brands at Choice Hotels, emphasized the brand’s unique approach: “Cambria has embraced that not everything has to be scripted. We figure out what owners want to do,” he said. This flexibility allows each property to offer a distinctive, non-cookie-cutter aesthetic that appeals to both leisure and business travelers seeking authentic, community-rooted experiences.
The design and atmosphere of Cambria Hotels cater to a broad audience, from major city markets like Austin and New York City to smaller, less conventional locations. This adaptability has been a key factor in the brand’s ability to thrive in diverse settings. Each Cambria Hotel is designed to be unique, providing a tailored experience that meets both business and leisure demands.
The newly opened Cambria Hotel Burbank Airport is a prime example of this philosophy in action. Located near both the airport and downtown Burbank, the hotel features 150 guestrooms, a spacious lobby bar, and a stunning rooftop area where guests can enjoy the sunrise over coffee. This addition not only enhances the brand’s portfolio but also enriches the local community by offering a luxurious and immersive hospitality experience.