Exclusive Insights from Celebrity Cruises President Laura Hodges Bethge

I recently had the pleasure of experiencing Celebrity Cruises’ annual President’s Cruise—a special voyage that not only celebrates members of the Captain’s Club loyalty program but also offers an exclusive opportunity to mingle with the executive leadership team, including the president herself, Laura Hodges Bethge.

Throughout the sailing, President Laura Hodges Bethge was actively involved in a myriad of activities—from attending special events and hosting functions to leading excursions and even taking on the role of DJ at onboard parties. Despite her busy schedule, she graciously took time to share insights with TravelPulse on her first year as president, the future of Celebrity Cruises, and what guests can look forward to.

One Year of Leadership: Where Celebrity Cruises Stands and Future Goals
Q: It’s been just over a year since you became president of Celebrity Cruises. How is the company doing under your leadership, and what are your future plans?

A: One year into my role, we launched our new brand campaign, ‘Nothing Comes Close,’ which perfectly encapsulates the unique and elevated travel experiences Celebrity offers. From our ship design to the destinations we explore, our focus is on creating unparalleled experiences for our guests. This campaign highlights our commitment to putting the customer first and providing a premium cruise experience that stands out in the industry.

Q: Celebrity has shifted its focus to shorter Caribbean sailings. What led to this decision?

A: There has been a growing demand for shorter, more accessible cruises, particularly in the Caribbean. These three-to-five-night getaways offer a perfect escape for those seeking a quick vacation. Recognizing this trend, we now offer short sailings year-round. Our guests have particularly enjoyed trips to Perfect Day at CocoCay, which we introduced in April with overwhelmingly positive feedback.

Target Audience and Expansion: Who Is the Ideal Celebrity Cruiser?
Q: Who is the ideal Celebrity Cruises guest, and where do you see growth potential?

A: Our guests come from diverse backgrounds, but they all share a desire for elevated, unique travel experiences. They appreciate the blend of intimate, thoughtful service with the variety and excitement found on our larger ships. As the demand for experiential travel continues to rise, we are excited to cater to a growing audience that values premium vacation experiences.

Q: Why should someone choose Celebrity Cruises for destinations like Alaska, the Caribbean, or Europe?

A: Our Edge Series ships offer the best way to explore these regions, combining innovative design with immersive experiences. With features like floor-to-ceiling windows and Infinite Veranda staterooms, guests can fully appreciate the breathtaking landscapes. We prioritize placing our newest and most advanced ships in the destinations our guests are eager to visit, ensuring they have the best possible experience.

Exciting Developments: New Ships and Sustainable Innovations
Q: How is the construction of Celebrity Xcel, the upcoming ship in the Edge Series, progressing?

A: The construction of Celebrity Xcel is well underway, with the keel-laying ceremony taking place on June 13. Set to debut in November 2025, Xcel will offer seven-night itineraries in the Caribbean, with bookings now open. We’ve been carefully listening to guest feedback from Celebrity Ascent to ensure Xcel delivers even more of the experiences our guests love. Expect seven new, exciting features that live up to her name.

Q: What is tri-fuel, and why is Celebrity Xcel equipped with this type of engine?

A: The tri-fuel engine on Celebrity Xcel represents a significant step in our commitment to sustainability. This innovative engine can run on biofuels, methanol, and traditional marine fuels, supporting our efforts to reduce environmental impact and explore sustainable energy solutions. This is part of our broader mission to lead in responsible cruising through the Royal Caribbean Group’s SEA the Future platform.

Maintaining Excellence: Balancing New Builds and Fleet Upgrades
Q: How does Celebrity Cruises balance the introduction of new ships with the enhancement of the existing fleet?

A: Our goal is to provide a premium vacation experience across the entire fleet, whether through the launch of new ships or the revitalization of existing ones. By maintaining a diverse range of ship sizes and designs, we attract both new and loyal guests, ensuring that everyone can find a cruise that meets their preferences and exceeds their expectations.

Q: What can travel advisors do to best represent Celebrity Cruises and attract potential guests?

A: Our travel advisors are essential in communicating the exceptional value and unique experiences that Celebrity Cruises offers. By highlighting our commitment to premium travel and the diverse options available, advisors can help potential guests see how a Celebrity cruise can perfectly match their travel desires. We are grateful for their support in connecting guests with the unforgettable experiences we provide.

Looking Ahead: Opportunities for Growth and Innovation
Q: What should travel advisors focus on regarding upcoming developments at Celebrity Cruises?

A: With cruising accounting for just two percent of the overall vacation industry, there is immense potential for growth. As consumer preferences shift towards experiential travel, we are focused on continuing to deliver top-notch premium vacations while advancing sustainable practices. Advisors should keep an eye on our new ships and the exciting features we’re introducing, which will undoubtedly attract a wide range of travelers.