Superlogic Debuts Experience Marketplace at Phocuswright 2024
Superlogic, a tech company founded in 2021, is transforming customer engagement through its B2B2C marketplace, which enables brands to offer exclusive experiences like concerts, sporting events, and cultural events to their customers. The company collaborates with major brands, including American Express, Mastercard, and Anheuser-Busch, across financial services, entertainment, retail, and consumer goods sectors.
At The Phocuswright Conference 2024 in Phoenix, Superlogic co-founder and CEO Lin Dai pitched the platform during the Launch competition, emphasizing its relevance for travel brands looking to enhance loyalty programs. “Travel has been a great category for points redemption,” Dai said. “Yet, for major credit card companies, airlines, and hotels, there is an estimated $3 to $18 billion in unspent points.”
Dai highlighted that 64% of travelers seek VIP experiences, but curating such events is often costly and complex. Superlogic simplifies this process by negotiating event access, managing inventory, and handling payments, support, and fulfillment for its partners.
By integrating these sought-after experiences into loyalty programs, travel brands can drive engagement, increase point redemption, and elevate customer satisfaction. With the growing demand for personalized, experience-driven travel, Superlogic positions itself as a key player in redefining loyalty and engagement strategies across industries.
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