Klook Secures $100M to Expand Travel Experiences in Asia

Klook, a leading travel experiences platform, has secured $100 million in funding from Vitruvian Partners to accelerate its expansion across Asia Pacific and beyond. The investment will support Klook’s growth strategy, improve customer service, and enhance merchant operations through its AI partnership with Google Cloud.

Founded in 2014, Klook celebrated its 10th anniversary in 2024 and continues to strengthen its position as a top platform for travel experiences. The new funding follows its $210 million Series E+ round in 2023, when Klook achieved profitability and an annualized gross booking value of $3 billion.

“With Asia Pacific driving global tourism growth, Klook’s strong brand, supply network, and local expertise enable us to deliver even greater value to experience-driven travelers,” said Ethan Lin, co-founder and CEO of Klook.

As part of its Gen Z and millennial-focused strategy, Klook recently integrated its booking system with TikTok’s Kreator program, allowing users in Southeast Asia and Japan to book activities directly through the app.

Vitruvian’s investment adds to its growing travel portfolio, which includes Spain-based Civitatis. “Klook is uniquely positioned to transform travel experiences in Asia Pacific,” said Sophie Bower-Straziota, partner at Vitruvian Partners.

With travel bookings in Asia expected to surpass $490 billion this year, Klook is capitalizing on the booming experiences sector. The company aims to expand its presence in both regional and Western markets, further integrating social commerce and AI to enhance the travel booking experience.

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Klook Secures $100M to Expand Travel Experiences in Asia

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