Crowne Plaza Unveils Bring Your Bestie Package

Crowne Plaza by IHG has introduced a “Bring Your Bestie” package at select U.S. hotels, tapping into the rising trend of blended travel where work trips double as quality time with friends or family. Designed for professionals who want to share business travel perks with loved ones, the offer includes complimentary breakfast, a signature evening drink and bonus IHG One Rewards points to reward companionship and relaxation after a day of meetings.
The launch follows a global YouGov survey of more than 12,000 travelers, which found that 74 percent of U.S. business travelers would invite a friend or family member on a work trip, with Gen Z and Millennials most likely to do so. Nearly 40 percent specifically combine work and leisure to reconnect with loved ones. Crowne Plaza’s vice president of brand management, Ginger Taggart, noted that modern professionals value blended travel for its ability to foster meaningful relationships while maintaining productivity.
Guests who book the Bring Your Bestie package before May 12, 2025, for stays through July 10, 2025, can add a personal day before or after their business obligations to explore the destination together. Curated itineraries ensure that companions have enriching activities while travelers attend meetings, meeting the survey’s finding that one in four respondents sees planned guest activities as a key amenity for blended trips.
In addition to breakfast and a signature drink each night, package holders earn 1,000 bonus IHG One Rewards points, usable toward future Reward Nights, exclusive experiences and more. By streamlining costs and creating shared experiences, Crowne Plaza addresses the survey’s insight that over a third of travelers hesitate to bring guests due to added expenses. The offer enhances overall well-being, reduces stress and balances work and relaxation.
Crowne Plaza’s Bring Your Bestie initiative underscores the brand’s emphasis on connectivity and service. Hotels will provide personalized recommendations for local dining, cultural sites and wellness breaks, reflecting the survey results that travelers seek both productivity and personal rejuvenation. Nearly 20 percent of those surveyed had previously invited guests without disclosing it to employers, highlighting a need for open, supportive hospitality policies.
With workplace behaviors shifting toward flexibility, Crowne Plaza’s package arrives as companies increasingly accept blended trips. The resort-like amenities, from fitness centers to on-site lounges, allow companions to enjoy the hotel’s full offerings while business travelers focus on meetings. IHG One Rewards members gain additional value through points accrual and elite benefits such as room upgrades and late checkout.
Travel advisors and corporate managers will find the Bring Your Bestie package a compelling option for incentive travel and employee rewards, combining seamless service with opportunities for teams to deepen personal ties. As blended travel continues to grow, Crowne Plaza by IHG’s thoughtful offer empowers guests to bring the people who matter most on their professional journeys, creating memorable experiences that extend well beyond the boardroom.
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