Club Med Expands Global Footprint After Record 2024 Growth

Club Med is celebrating a record-breaking 2024 and preparing for major global expansion as it approaches its 75th anniversary in 2025. The premium all-inclusive resort brand reported a 7% year-over-year increase in business volume, reaching €2.09 billion, and a 5% growth in resort capacity, now entirely composed of Premium and Exclusive Collection properties.

In 2024, over 1.5 million guests chose Club Med, while average room occupancy climbed to 75%. Mountain resorts drove significant momentum, with winter and summer seasons generating a 20% surge in business volume, now contributing 35% of the company’s total revenue. Rising demand for upscale travel also pushed average daily room rates up by 7%.

Notably, the East and Southeast Asia Pacific region (ESAP) posted a 24% growth in business volume, with Vietnam leading the charge—sales surged 32%, driven by ski travel to Hokkaido and continued popularity of the Maldives and Bali.

“Vietnam’s exceptional growth underscores the success of our branding strategy,” said Bruno Courbet, Country Director for Thailand, Indonesia, India, and New Markets.

Looking ahead to 2025, Club Med’s forward bookings are already 5.7% above last year’s pace. The brand’s expansion will focus on three core pillars: premium all-inclusive experiences, growing demand for summer mountain holidays, and sustainability.

Upcoming projects include Asia Pacific’s first BREEAM-certified resort in 2026, a beach and safari Exclusive Collection resort also in 2026, and Club Med’s first Gulf beach resort by 2028. Major renovations are also planned for Thailand (2025) and Indonesia (2026) as Club Med continues its growth trajectory.