Expedia Group Expands B2B and AI Capabilities in Major Spring Release

Expedia Group is doubling down on its B2B strategy with the launch of new APIs and AI-driven discovery tools to support partners and enhance traveler engagement. The update follows a strong first-quarter performance for its B2B arm, which generated $4.1 billion in 2024 and continues to outperform its B2C division.

The company’s Private Label Solutions segment will now feature expanded APIs that empower partners to act as online travel agencies. New APIs include offerings for car rentals, travel insurance, experiences, and bundled air-hotel-car bookings. A new reservation management API with 15 features and GraphQL architecture will also help hotel partners streamline operations.

Expedia Group Advertising, formerly Media Solutions, is adding a sponsored listings tool to boost partner visibility and help advertisers target high-intent travelers. A new loyalty-driven feature will allow destination marketing organizations to sponsor OneKeyCash bonuses to incentivize bookings.

On the consumer front, Expedia unveiled a new AI agent now live on Hotels.com. The agent integrates natural language discovery, trip planning, and post-booking assistance into a single interface. It replaces earlier tools like Romie and will soon expand to other Expedia brands.

Expedia is also integrating with OpenAI’s Operator and Microsoft Copilot Actions to make AI-powered discovery more actionable. Its Artificial Creative Intelligence (ACI) system will optimize travel content and engagement across platforms by processing up to 400 videos daily.

These initiatives reflect CEO Ariane Gorin’s vision to position Expedia Group as the leading B2B travel platform and leverage AI to simplify the traveler journey.

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Expedia Group Expands B2B and AI Capabilities in Major Spring Release

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