Jet2 Reports Record Profit Despite Price Sensitivity, Late Bookings

Jet2 has reported record annual results, overcoming increased consumer price sensitivity and a trend toward last-minute bookings. The UK-based leisure airline and tour operator said customers continue to prioritize holidays despite economic pressures.

For the year ending March 31, 2025, Jet2 posted a pre-tax profit of £577.7 million ($785.6 million), up 11% year-over-year. Revenue rose 15% to £7.17 billion, driven by a 12% increase in flown passengers to 19.77 million. Flight-only bookings jumped 18% to 6.62 million, while package holiday customers grew 8% to 6.58 million.

CEO Steve Heapy noted that while bookings are happening closer to departure, demand remains strong. “Despite pressures on household budgets, consumers continue to prioritize their hard-earned holidays,” he said.

Jet2 added new bases at Bournemouth and London Luton, boosting seat capacity by 13%. However, yields on flight-only tickets declined 2% due to a more promotional market, according to CFO Gary Brown.

Summer 2025 capacity is set to rise 8% to 18.5 million seats, while the winter 2025–26 program will offer 5.8 million seats. The airline’s fleet has grown to 135 aircraft, including nine wet-leased planes, but reliance on short-term leasing is expected to decline from summer 2026 as deliveries of Airbus A321neo aircraft increase.

Jet2 has committed to 155 A321neos through 2035. The fleet modernization will gradually raise average seat capacity from 197 in summer 2025 to 221 by 2031. Jet2 also retired its final Boeing 757-200s in January 2025 as part of its fleet renewal strategy.

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