Travel Brands Expand Tech, Ads and Loyalty Tools

Trainline PLC has partnered with Scope3 to align its advertising strategy with sustainability goals. By integrating Scope3’s Green Media Products and Verified standards, Trainline now offers advertisers low-carbon ad inventory and precise emissions tracking. This move supports the company’s broader climate goals, including achieving net-zero emissions by 2040 and promoting eco-conscious travel through its “I came by train” campaign. Brands advertising with Trainline can now reach its 27 million global users with campaigns that prioritize sustainability.

Property management platform Hospitable has unveiled a major update to its guest portal, allowing hosts to automate upsells, manage deposits, and verify guests with a fully branded experience. The update includes support for custom domains, logos, and colors, creating a seamless guest journey. Smart AI tools automate upsells like late checkouts, while integrated ID verification ensures secure processing of rental agreements and security deposits. The improvements help short-term rental operators save time and increase professionalism and revenue.

Expedia’s Travel Agent Affiliate Program (TAAP) has rolled out new tools to help travel advisors improve efficiency and boost earnings. Advisors can now offer deferred payments on bookings up to 365 days in advance, modify bookings with greater flexibility, and use bank transfer payment in select European markets. The expanded agency service charge tool now covers over 20 countries, letting agents add fees of up to 30% per lodging booking. The upgrades reflect growing demand for productivity tools in the travel advisor space.

NextTrip has joined forces with Jungle Creations to boost the reach of its travel and lifestyle brand, Journy. The partnership focuses on social content, influencer strategy, and expansion across FAST (free ad-supported TV) platforms. Jungle’s network, which spans 150 million followers, will support content creation and promotion through viral brands like Twisted and VT. The collaboration positions Journy for broader distribution and deeper engagement ahead of the World Travel Market event in London this fall.

Amadeus has renewed its agreement with the Australian Department of Home Affairs to enhance Departure SmartGates across 10 international airports. Through its subsidiary Vision-Box Australia, Amadeus will deliver a midlife refresh of biometric infrastructure, deploying Visiontec Facial Recognition technology. The system upgrade aims to streamline passenger identification and improve the efficiency and security of Australia’s international border processing.

Japan’s Starflyer airline has revamped its Star Link loyalty program with IBS Software’s iLoyal platform. The cloud-based system introduces a new mobile app, real-time updates, digital membership cards, and tier-based rewards. Starflyer can now expand its loyalty ecosystem through partnerships enabled by iLoyal’s Partner Integration Hub. The move supports personalized engagement and is part of the airline’s broader digital transformation strategy, further solidifying IBS Software’s footprint in Japan.

Lastly, Thomas Cook has launched a new mobile app for iOS and Android, offering UK travelers an easy way to book package holidays in one transaction. The app provides access to global airlines and hotels, includes flexible search options, and supports Apple Pay, Google Pay, Visa, and Mastercard. Protected under ATOL and ABTA, the app also serves as a travel inspiration hub as mobile bookings continue to rise.

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Travel Brands Expand Tech, Ads and Loyalty Tools

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