United CEO Wary of Olympic Impact on Air Travel

United Airlines CEO Scott Kirby is tempering expectations about the 2028 Los Angeles Olympics, warning that the event may not deliver the travel boom many expect. Speaking to reporters, Kirby said both business and leisure travel at United have improved since June, but major events like the Olympics often disrupt normal travel patterns rather than boost them.

“Historically, when big events like the Olympics happen, you see a decline in corporate travel as businesses avoid the congestion and inflated hotel prices,” Kirby explained. “Even leisure travel can shift, with people delaying or changing their plans to steer clear of the host city.” His comments reflect a cautious approach as the industry prepares for one of the largest global sporting events to take place in the U.S. in more than a decade.

Kirby also criticized the ultra low-cost carrier model, singling out Spirit Airlines for its heavy reliance on hidden fees. “We think the market is moving away from that kind of pricing strategy,” he said, adding that customers increasingly prefer transparency and value over ultra-cheap base fares.

United has been ramping up investments in its fleet, technology, and customer experience to attract both premium and economy travelers, with a focus on reliability and convenience. Kirby suggested the airline is well-positioned to adapt to shifting travel patterns around major events but reiterated that the Olympics could still be a “net negative” for air travel demand rather than a windfall.

Sources: AirGuide Business airguide.info, bing.com