Hyatt’s Inclusive Collection Launches “Time Here Is Worth More” Campaign

Hyatt’s Inclusive Collection has released its first “Time Rich Report,” revealing that most Americans feel starved for quality time and view travel as a prime way to reconnect. The survey, conducted by Wakefield Research among 2,000 U.S. adults in June, found that 82% of respondents say they aren’t getting enough time with the people who matter most, and 62% consider travel synonymous with quality time.

Building on these insights, Hyatt is rolling out a new portfolio-wide campaign called “Time Here Is Worth More” to help guests maximize meaningful moments. The initiative will introduce enhanced services across more than 140 all-inclusive resorts, designed to reduce planning stress and create space for authentic connections.

Ana Tomicevic, vice president and global brand leader of Hyatt’s Inclusive Collection, said the findings show travel is about “arriving at powerful moments and shared experiences,” not just getting away. She added that the brand will amplify its mission through new programs and a high-profile collaboration with global mindfulness pioneer Deepak Chopra, M.D.

Chopra, who has joined Hyatt’s new Wellbeing Collective Advisory Board, will help develop “Mindful Moments,” a series of offerings—including digital tools like DeepakChopra.ai—to help guests cultivate presence and reflection during their stays.

Key findings underscore the stakes: 86% of parents say they lack quality time with children, 31% of couples say they don’t get enough time together, and 55% of all respondents report feeling lonely. Hyatt hopes its new campaign and wellness initiatives will give travelers lasting benefits well beyond their vacation.