Air Canada Adds Free Beer and Wine for Economy Class Flyers

Air Canada has introduced complimentary beer and wine service for all passengers traveling in economy class, marking a strategic move to enhance the in-flight experience and improve customer satisfaction. The change applies to all domestic and international flights, aligning the airline with several global competitors that already offer similar perks.

The initiative comes as Air Canada faces growing criticism from travelers over increased fees for baggage, seat selection, and other add-on services. By reintroducing free alcoholic beverages in economy, the airline hopes to restore some goodwill and strengthen its reputation for hospitality. Scott O’Leary, Vice President of Loyalty and Product at Air Canada, said the decision underscores the company’s commitment to elevating the passenger experience.

“We know that food and beverage offerings play a big role in how customers perceive their journey,” O’Leary explained. “This initiative is one way we’re listening to feedback and taking action to make the Air Canada experience more enjoyable and memorable.”

Economy passengers can now enjoy complimentary selections of beer and wine alongside the airline’s regular soft drink and snack service. The offering is part of a broader effort to improve the onboard experience following the airline’s recent updates to its loyalty program and in-flight entertainment system.

Industry analysts view the move as both a competitive response and a customer relations strategy. With inflation and travel costs rising, passengers are increasingly sensitive to added fees. Airlines offering small but meaningful comforts, such as complimentary drinks, often see higher customer satisfaction scores and improved brand loyalty.

Air Canada’s latest enhancement signals a renewed focus on value and service consistency, particularly as the airline competes with low-cost carriers and global network rivals. The introduction of free beer and wine in economy class reflects the carrier’s aim to balance affordability with comfort, positioning itself as a customer-centric airline ready to meet modern travelers’ expectations.

Sources: AirGuide Business airguide.info, bing.com