Alaska and Hawaiian Airlines Merge Systems and Loyalty Programs

Alaska Airlines and Hawaiian Airlines have taken a major step toward their merger by beginning the integration of their passenger service systems and unifying seat classifications across both carriers. This move aims to simplify operations, reduce confusion for travelers, and enhance the overall travel experience across their expanding network.

The integration extends beyond backend systems to visible passenger touchpoints. Both airlines are standardizing seat names and cabin classes to ensure consistent terminology across their fleets. For instance, Alaska’s “Premium Class” and Hawaiian’s “Extra Comfort” will now be aligned under a unified brand, making it easier for travelers to book, upgrade, and understand their seating options regardless of which airline they fly. Frequent flyers who move between the two networks will particularly benefit from this consistency, as it eliminates ambiguity and harmonizes customer expectations.

Central to this merger is the introduction of Atmos™ Rewards, a new joint loyalty program that replaces Alaska’s Mileage Plan and Hawaiian’s HawaiianMiles. Atmos Rewards unites both customer bases under one system, offering reciprocal mileage redemption, elite status recognition, and expanded earning opportunities with over 30 partner airlines and hundreds of retail and travel brands. Members were automatically transitioned into the new program in late 2025. While some travelers initially encountered account duplication and status delays, both airlines quickly implemented online tools to help users merge profiles and consolidate benefits.

Atmos Rewards stands out for its flexibility and value. Points never expire, and members can redeem miles for flights to more than 1,000 global destinations. Elite members enjoy complimentary upgrades, free checked bags, and priority services across both airlines. The program’s integrated structure not only simplifies loyalty management but also enhances opportunities for customers to earn and use rewards across an expanded route map.

Operationally, the merger has allowed the airlines to optimize aircraft utilization and boost connectivity between Hawaii, the continental U.S., and international markets. Hawaiian Airlines, now part of Alaska’s broader system, has reinstated late-night inter-island services and increased flights to high-demand destinations. Honolulu continues to serve as a vital hub, supported by more than 6,500 Hawaii-based employees.

Despite the operational consolidation, both airlines remain committed to preserving their unique brand identities. Hawaiian Airlines will maintain its cultural focus through initiatives such as Huakaʻi by Hawaiian, which offers quarterly fare discounts and baggage perks for Hawaii residents.

Looking ahead, the merged airline will roll out unified digital booking tools, customer service systems, and refreshed cabin interiors featuring the latest Boeing 787s and Airbus A330s. This integration symbolizes more than a corporate merger—it represents a reimagining of transpacific and U.S. regional travel. By combining operational efficiency, cultural integrity, and customer-focused innovation, the Alaska-Hawaiian alliance is set to deliver a seamless, rewarding, and elevated travel experience for millions of passengers.

Sources: AirGuide Business airguide.info, bing.com, staradvertiser.com, yahoo.com