Wyndham Launches Dazzler Select, New Economy Franchise
Wyndham Hotels & Resorts has introduced Dazzler Select by Wyndham, a new economy franchise concept designed for independent hoteliers who want to retain their own brand identity while benefiting from Wyndham’s global network and resources.
The new franchise is a more affordable, economy-style extension of the existing Dazzler by Wyndham brand. The first property under this concept, Magic Moment Resort & Kids Club, has debuted in Kissimmee, Florida. The family-friendly resort is operated by Ariel Tomat and Carina Radonich, who are also members of Wyndham’s Women Own the Room program, an initiative supporting women hotel owners.
“What makes Magic Moment extraordinary is not just our rooms or amenities—it’s the soul we put into every stay, every detail, every memory created for our guests,” said Carina Radonich, Co-owner of Magic Moment. “With Dazzler Select by Wyndham, we found the perfect partner—one that allows us to protect what we’ve built while giving us access to a world-class platform of support, reach, and innovation.”
Designed to blend independent spirit with Wyndham’s operational strength, Dazzler Select by Wyndham properties will be required to maintain a guest satisfaction rating of 4.0 or higher. Each hotel will offer free Wi-Fi for Wyndham Rewards members, 24-hour water and coffee stations, one complimentary breakfast item per guest, and boutique-inspired design touches tailored to each location.
Wyndham has already signed two additional Dazzler Select contracts and is in discussions for more than 25 new projects. The company’s goal is to grow the brand to 50 hotels worldwide within the next five years, focusing on independent operators seeking to enhance visibility and performance while keeping their unique identity intact.
“Independent hoteliers have long been at the heart of experiential travel, yet unlike those in upscale and luxury, owners in the economy space have often had to go it alone—until now,” said Geoff Ballotti, President and CEO of Wyndham Hotels & Resorts. “Dazzler Select gives owners the freedom to preserve their hotel’s character while leveraging the scale, reach, and resources of the world’s largest hotel franchisor. It’s a game-changing opportunity for independents, delivered by the company that knows these travelers best.”
With Dazzler Select, Wyndham aims to redefine the economy segment by combining local authenticity with the advantages of a trusted global brand.
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