Iberostar Closes Strong 2025, Prepares for 70th Anniversary Growth
Iberostar Group closed 2025 with strong financial and operational results, reinforcing its long-term growth strategy as it approaches its 70th anniversary. The company plans to maintain an investment program of €1 billion through 2028, focused on developing new properties and renovating existing resorts across its global portfolio.
Managed revenue reached €5.1 billion in 2025, representing a 14 percent increase compared with 2024 and underscoring continued demand across Iberostar’s key leisure markets. Profitability also improved, with EBITDA in the hotel division rising 17 percent year over year, contributing to cumulative EBITDA growth of more than 60 percent over the past three years.
As the group marks seven decades in business, Iberostar continues to prioritize disciplined expansion and operational efficiency. The company employs approximately 40,000 people from 95 nationalities and operates a portfolio of around 100 hotels, totaling 35,000 rooms across 14 countries. This scale has allowed Iberostar to balance geographic diversification with a consistent brand and service strategy.
Regional performance remained robust in 2025. The Europe, Middle East and Africa region recorded 12 percent growth in sales, driven by particularly strong results in Germany, Spain and the United Kingdom. The Balearic and Canary Islands also posted sales growth exceeding 10 percent. In the Americas, sales increased by 10 percent, supported by new hotel openings in Aruba and Miami.
Recent additions to the portfolio include JOIA Aruba by Iberostar, which completed its first year of operations in 2025, and Iberostar Selection Riviera Cancun, both contributing to the group’s performance in the Caribbean and North America.
Vice-Chairman and CEO Sabina Fluxá said the 2025 results validate Iberostar’s focus on profitable growth and long-term value creation. She emphasized that ongoing improvements in guest experience, combined with more efficient business management supported by innovation and digitalization, have strengthened results without compromising quality. Looking ahead, she noted that continued investment and talent development remain central to the company’s strategy.
In 2026, Iberostar plans to open two new five-star properties: Iberostar Selection Montenegro and Iberostar Selection Zanzibar. The Montenegro resort will feature 290 suites and villas on the country’s southern coastline, while the Zanzibar property will mark Iberostar’s entry into East Africa, located on Muyuni Beach in Tanzania. The group will also reinvest in renovations at Iberostar Waves Tucán, Iberostar Waves Quetzal and JOIA Rose Hall by Iberostar.
Sustainability remains a core pillar of Iberostar’s strategy. Through its Wave of Change program, the group reported that more than 80 percent of waste generated in 2025 was diverted from landfill through circular economy initiatives. Progress was also made toward climate neutrality, with efforts to reduce Scope 1, 2 and 3 emissions. In addition, 93 percent of fish and seafood served at Iberostar hotels now comes from responsible sources, supported by new marine conservation partnerships in Jamaica and Aruba.
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