AAA Corporate Travel Taps Deem’s Etta Booking Tool

AAA’s corporate travel management arm, AAA Corporate Travel, is partnering to provide Deem’s Etta travel platform to clients, the companies announced. The Etta platform, which Deem launched earlier this year to replace its Work Fource platform, will provide AAA Corporate Travel clients “a user-friendly interface, making it easy for our business travelers to book a trip,” according to Lori Hawkins, who works in travel technology for AAA. Deem has announced partnerships with other TMCs earlier this year for use of its Etta platform, including Fox World Travel and Vancouver-based Worldgo.

Michael B. Baker  www.businesstravelnews.com