Accor Unveils HERA Challenge to Reward Top Travel Advisors

Accor has launched the HERA Challenge, a new incentive program designed to reward top-performing travel advisors through its HERA loyalty and rewards platform. The challenge offers 33 winning advisors an exclusive hosted trip to Colombia in March 2026.

The competition features 11 categories, with the top three advisors in each earning a spot on the trip. Categories include Performance Champions (top three HERA members by revenue), Regional Stars (top three revenue earners by region), Brand Experts (top performers in five different brand segments), and Destination Diversifiers (advisors booking the widest variety of destinations).

Qualifying bookings must be made between November 15, 2024, and November 15, 2025. Winners will be announced in December 2025.

The exclusive trip will begin at the historic Sofitel Legend Santa Clara Cartagena, a former convent turned luxury hotel, followed by a stay at the LEED-certified Sofitel Barú Calablanca Beach Resort, located on Colombia’s Caribbean coast.

“The HERA Challenge is our way of recognizing and rewarding the extraordinary advisors who bring our brands to life for guests around the world,” said Pascal Visintainer, Global Chief Sales Officer at Accor Luxury & Lifestyle. “We’re proud to celebrate the human connections that shape unforgettable travel experiences.”

Accor introduced the HERA program in 2023 to empower travel advisors with tools, rewards, and exclusive opportunities. The new challenge underscores the company’s ongoing commitment to supporting the travel advisor community and strengthening relationships across its global luxury and lifestyle portfolio.

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