Air Canada partners with Acqua di Parma for amenity kits

Starting this month, passengers in Air Canada’s Signature Class (business class) on all international flights will be presented with amenity kits created in partnership with Italian perfumier, Acqua di Parma.

The kits, created with amenities specialist, Buzz, have a reusable travel bag in Acqua di Parma’s signature yellow. The kit contains luxury bath and body products including Colonia hand cream and lip balm for inflight hydration. Also provided are an oversized eye mask, socks, dental kit, glasses cloth, and 3M earplugs.

Guests in International Premium Economy and North America Signature Class overnight flights will also receive upgraded amenity kits. They will be given a reusable amenity tote bag containing an eye mask, socks and dental products. The black tote bag is a useful post-flight accessory for packing personal items or shoes, or for use as a shopping bag.

Sustainability is a customer concern, and an airline goal, so the new line of amenity kits and totes has been designed to minimise the use of single-use plastics, including the elimination of plastic wrap. Wherever possible, paper packaging has been used, including the use of 100% FSC paper packaging and soy-based inks. The dental kit also includes a toothbrush made using cornstarch blend, and the Premium Economy tote bag is made using 100% recycled materials.