Air Canada updates customer experience on board
Air Canada has announced a comprehensive range of new product improvements to elevate the customer experience from upgraded Economy dining, more in-flight entertainment and connectivity options to enriched Premium offerings.
“Air Canada is committed to elevating the customer experience and offering the kind of world-class services Canadians can be proud of from their flag carrier. Accordingly, we are investing in all aspects of the journey to make travel even better for customers, including in our Economy and Premium cabins. Today’s announcements go beyond emerging from the pandemic; we’re proud to introduce many new services and options not available today in Canada,” said Mark Nasr, Senior Vice President, Products, Marketing and eCommerce at Air Canada.
“Among the improvements customers will see starting in November are new dining services in International Economy Class featuring the addition of regional appetizess and an entree created by acclaimed Montreal Chef Jérôme Ferrer on flights departing Canada and fresh Air Canada Bistro options on North American flights. Premium cabin customers will also find new amenities, such as Acqua di Parma amenity kits and complimentary Wi-Fi in Premium Rouge. What’s more, we’ll begin introducing additional in-flight entertainment content, including Live TV, so customers can watch sports events or stay on top of the news while in the air.”
From 1 November, Air Canada becomes the first Canadian airline to begin offering complimentary high-speed Wi-Fi on flights. Customers flying in Premium Rouge can stream their own entertainment, TV shows and movies, listen to their own music or simply remain connected.
From 2023, the carrier will expand its onboard entertainment content by more than 25%, introducing options such as Live TV to enable customers to watch sports events and news live. The carrier says it will release more details on the Live TV as well as additional new features such as Bluetooth audio connectivity and an outside camera feature soon.
Air Canada will be elevating its International Economy Class dining experience from November to reflect Canada’s culinary talent and tastes from our global network of destinations. Economy Class dining on all international flights departing Canada is being revamped to feature a hot entree created for Air Canada by renowned Montreal Chef Jérôme Ferrer, a member of Air Canada’s culinary panel. An appetizer reflecting destination cuisine is also being presented with all meals, and a separate dessert service will follow.
North America Economy Class Dining
In Economy Class on North America and Sun destination flights, the Air Canada Bistro menu will be refreshed and expanded to include a brioche bagel smoked salmon sandwich, vegan options such as Farro Salad or Spiced chickpea wrap, Canadian snacks such as Good To Go Blondies and Nomz energy bites, in addition to choices such as Montreal smoke meat sandwiches and fruit & cheese board.
Premium Cabin services and amenities
Air Canada is fully restoring its premium cabin services from November for both pre-departure and in-flight, offering to hang coats and jackets and providing pre-departure beverages on international flights and hot towels prior to meal services.
Air Canada is also introducing new amenity kits to premium cabin customers. The carrier says the new line of amenity kits and totes have been purposefully designed to significantly minimise single-use plastics including the elimination of plastic wrap.
Air Canada Signature Class customers on all international flights will be given Acqua di Parma amenity kits featuring stylish amenity bags containing Acqua di Parma luxury skincare products and an oversized eye mask, socks, dental products and 3M earplugs.
Customers in International Premium Economy and North America Signature Class overnight flights will receive reusable amenity totes containing an eye mask, socks and dental products.