airBaltic Unveils Top-Selling Ancillaries for H1 2023

Latvian national carrier airBaltic has revealed that during the first half of 2023, its most popular ancillary products were checked baggage, advanced seat reservation and heavy hand baggage.

The airline says that purchases of these products have increased by 10%, 24%, and 40% respectively since the same period last year.

In addition, more passengers are travelling with their pets, with the number of animals transported by airBaltic doubling and exceeding 6,600 animals this year.

Eva Plakane, SVP Revenue Management of airBaltic: “We see a consistent demand for various ancillary products, designed to enhance passenger comfort and the whole flight experience. In the first half of this year, the total revenue from the additional products has surged by 39%, compared to the same period the year before. Also, services offered by our collaboration partners are appreciated.”

“Overall, air travel is not anymore just a flight – it is a more in-depth engagement with customer by offering full travel experience from start to finish. Passengers want to make flying comfortable and enjoyable. Therefore, we are constantly following their feedback to improve our existing products and evaluate new options.”

Advanced seat reservations are also increasingly popular, the carrier says.