AirFi expands into Vietnam with Basecare Vietnam

AirFi has appointed Basecare Vietnam, a Hanoi-based consultancy specialising in cabin interiors and technologies, to aid the acceleration of AirFi’s digital cabin solutions rollout across more airlines in Vietnam.

As of July 2021, Basecare Vietnam will operate as AirFi Vietnam and becomes the exclusive sales representative of AirFi solutions to airlines in the country. In 2019, Hanoi-based low cost carrier Bamboo Airways gave AirFi a foothold in the country, through a fleet-wide agreement for AirFi Wireless IFE fully managed services.

Under the new strategic alliance, Basecare Vietnam (AirFi Vietnam) will act as vendor for AirFi’s in-flight entertainment and ancillary revenue solutions and will also draw on deep knowledge of local business practice, consumer habits, and many years of experience in airline start-ups to optimise UX, content and retail offerings, as well as supporting system monetisation and enabling zero capex deployment for qualified airlines.

“I’m thrilled to announce the signing of this strategic alliance with AirFi for the benefit of all of Vietnam’s Airlines,” commented Clarence Phua, Director of Customer Service at Basecare Vietnam. “The Vietnamese sky is brimming with fleets of Boeing and Airbus aircraft, all of which are perfectly suited for AirFi’s wireless streaming solutions. We believe the AirFi portfolio is truly the market’s leading array of portable in-flight entertainment, ancillary revenue and connected crew ePOS solutions.”

Commenting on the partnership, Vimal Kumar Rai, AirFi EVP Global Sales and Marketing said: “The magic of selling onboard is all about curating a mix of products and services that are timely and relevant to the passenger. The local representation and regional expertise of our in-country representatives helps AirFi develop culturally intuitive and engaging passenger experiences through customised onboard retail offerings while streamlining crew operations and otherwise maximising the profitability of the AirFi system. Basecare Vietnam is the ideal partner to help localise our offerings and optimise ancillary revenues for our partners in the region.”

AirFi Vietnam is the fifth strategic regional representative for AirFi, following the successful introduction of AirFi Indonesia, AirFi America, AirFi Korea, and AirFi Romania.