AirJapan Partners with Bluebox for IFE and Onboard Retail Solutions

Air Japan has selected Bluebox Blueview for in-flight entertainment (IFE) and onboard retail on its widebody fleet. The Blueview digital services platform will be deployed on AirJapan’s Boeing B787 aircraft for the airline’s expected launch of operations in February 2024.

The Bluebox Blueview onboard retail solution, hosted on the Bluebox Wow portable wireless system, allows passengers their own personal electronic devices (PEDs) to browse and order from AirJapan’s food and beverage menu or retail catalogue. Blueview will also deliver IFE to passenger PEDs via streaming, with the content tailored to the markets served by AirJapan.

“Our focus since we launched our new brand has been our concept of ‘Fly Thoughtful’ and this new service offers our passengers the freedom to make purchases when they wish from the convenience of their own seats and the familiarly of their own devices,” said Hideki Mineguchi, President, AirJapan. “It is another new service we have added to our product since or brand launch that embodies our innovative spirit and will ensure that once we start flying, our passengers have an outstanding experience of flying with us.”

“We are so pleased we are supporting AirJapan provide guests order-to-seat and IFE services on Blueview – both empowering and entertaining passengers on board,” said Kevin Clark, CEO, Bluebox. “We are committed to providing the most flexible solution on the market with he many benefits of a digital in-flight experience for passengers in any cabin and operators of any business model and route network.”