Alaska Airlines launches Flight Pass subscription travel service

Alaska Airlines is now offering its customers a new way to travel by launching Flight Pass, a subscription-based travel offering that allows members to fly up to 24 roundtrip flights a year to the most popular routes within California, as well as nonstop services from California airports to Reno, Phoenix and Las Vegas.

The subscription is available for a fixed monthly rate, with annual plans starting at $49 per month, and allows travellers to lock in main cabin deals for a full year. The service rewards subscribers with lower-than-average fares on eligible flights.

“Flight Pass builds on our mission to offer travellers the most West Coast destinations at the best value,” said Alex Corey, managing director of business development and products for Alaska Airlines. “Our commitment to care means offering convenient and affordable options that fit our guests’ lifestyle and connect them to where they want to go. After two years of staying close to home, guests are ready to travel again – and with 100 daily flights from 16 airports throughout California and between California to Reno, Phoenix and Las Vegas, Flight Pass will take them there.”

Flight Pass annual plans are based on the best value or most flexibility, with customers being able to choose from two different options. The only difference between the two plans is the length of the required advanced booking time.

Subscribers will receive credits deposited monthly or bi-monthly into their Flight Pass account, to be redeemed for six, 12 or 24 nonstop trips a year to eligible destinations.

Neil Thwaites, regional vice president of California for Alaska Airlines, said: “Alaska Airlines is uniquely positioned to help our West Coast guests experience more with direct access to destinations near and far from our expanding hubs. Flight Pass will provide more options, value and care with every trip that our guests book, while also transforming the travel experience long-term.”