Alaska CEO discusses recovery, demand for leisure destinations

“One thing that we’ve done at Alaska has really been prudent how we deploy capacity — we’re trying to match capacity and demand … hopefully our momentum will continue strong toward the second half of the year,” Alaska Airlines CEO Ben Minicucci said as the airline continues to look toward recovery. Minicucci also noted rising popularity for “sun destinations and outdoor destinations,” but that the expansion to leisure destinations is part of the airline’s overall strategy and “not just unique to the pandemic.”