AmaWaterways Names Catherine Powell as President
AmaWaterways, the renowned luxury cruise line, is gearing up for its next phase of growth with a major leadership expansion. In a bold move, the company has appointed Catherine Powell as its new president, joining forces with co-founders Rudi Schreiner and Kristin Karst. This strategic hire underscores AmaWaterways’ commitment to innovation, exceptional guest experiences, and sustainable growth in the luxury river cruising market.
Catherine Powell brings an impressive track record in driving growth and strategic transformation within the entertainment, hospitality, and travel industries. Over her 15‑year tenure at The Walt Disney Company, Powell was instrumental in delivering consistent double‑digit growth by spearheading transformative initiatives and uncovering new revenue streams. Her accomplishments at Disney, marked by a focus on innovation and cost optimization, positioned her as a leading figure capable of navigating complex business landscapes.
Before joining AmaWaterways, Powell served as Global Head of Hosting at Airbnb, where she oversaw the expansion of a global community of more than five million hosts. Her experience in scaling operations and fostering robust partnerships makes her an ideal choice to lead AmaWaterways during this exciting period of evolution. Powell’s background is steeped in creating memorable experiences, a quality that aligns seamlessly with AmaWaterways’ reputation for delivering unforgettable river cruise journeys.
“I am thrilled and honored to join AmaWaterways as its new president,” Powell said in a recent statement. “The company’s commitment to exceptional guest experiences, innovation, and sustainability aligns perfectly with my own values and vision for the future of travel. Having spent my career in entertainment and hospitality, I’m excited to bring my passion for creating unforgettable moments to the world of luxury river cruising.” Her appointment signals a renewed focus on elevating the guest experience while exploring new growth opportunities in the luxury travel sector.
In her new role, Powell will report directly to Rudi Schreiner, co-founder and CEO of AmaWaterways. Schreiner expressed strong confidence in her ability to lead the company into its next chapter, stating, “Catherine’s vision aligns perfectly with our ethos of exceptional guest experiences and innovation. Her leadership will be instrumental in propelling AmaWaterways to new heights as we continue to expand our market presence and explore new opportunities in the luxury river cruise segment.”
Co-founder Kristin Karst, who will continue as co-owner and now also serve as Chief Brand Ambassador, highlighted the importance of strengthening both international and travel trade relationships. “I very much look forward to creating more awareness and forging stronger relationships globally, as well as maintaining the important partnerships with our travel trade. Together, we will build on the foundation of trust and excellence that AmaWaterways is known for,” Karst commented.
This leadership expansion comes at a time when AmaWaterways is focused on sustainable growth and innovation in the luxury cruise industry. With Catherine Powell at the helm as president, the company is well positioned to enhance its legacy of delivering premium river cruising experiences. As the travel industry continues to evolve, AmaWaterways’ strategic move is expected to set a new standard for excellence, ensuring that guests enjoy both luxury and innovation on every voyage.
With a renewed focus on executive leadership and customer satisfaction, AmaWaterways is poised to redefine the future of luxury river cruising, offering travelers around the globe an unparalleled blend of experience, innovation, and sustainable travel.
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