American Airlines revamps in-flight amenity kits
American Airlines is introducing new onboard amenity kits for premium cabin customers in partnership with luxury design brand Shinola and perfumer D.S. & Durga.
“American often seeks brands that are rooted in creativity, especially those that celebrate travel before, during and after the actual journey,” said Clarissa Sebastian, Managing Director of Premium Customer Experience and Onboard Products. “D.S. & Durga and Shinola underscore what we value in our partners at American — the ability to inspire connection with people or places that matter and experiences that enrich us.”
Shinola’s new amenity kit bag has been designed exclusively for American offering the functionality to be repurposed post-flight.
The amenity kits include aromas Rose Atlantic and Radio Bombay in lip balms and lotions from D.S. & Durga.
Rose Atlantic is inspired by summers on the New England coast with aromas of wild rose and the salty sea. Radio Bombay is described by the perfumers as a journey to the ol’ days of Mumbai as “hot copper tubes warm the soft wood releasing the blooms of musk, cream, peach, ambrette, coco and cedar distillates.”
The new amenity kits, which are pouches of personal care items wrapped in sustainable packaging that American provides for premium customers on long-haul international and transcontinental flights, have begun to be rolled out on flights operating between the US and London Heathrow. The kits will roll out across other long-haul international and transcontinental flights throughout the summer.
As an extension of AA’s partnership with Shinola, the company is creating limited 1,000 desk clocks, desk clock featuring a dial made entirely from the original metal of American’s iconic, but now retired, fleet of McDonnell Douglas MD-80 aircraft. Each dial is unique and bears small markings from the aircraft’s decades of service. Clock dials are hand-cut and repolished under the watchful eye of Moto Art in California, with final assembly in Shinola’s Detroit factory.
By Alexander Preston