American revamps frequent flyer program leadership

In the role of Vice President of Customer Experience, Loyalty and Marketing, American Airlines executive Julie Rath will add oversight of the AAdvantage frequent flyer program to her portfolio. Heather Samp, who led AAdvantage in the interim, will continue in the role. The changes to AAdvantage aim to simplify the program and offer more equity to members who earn a lot of points through partnerships and credit cards, Samp said.