AROYA Cruises Becomes Gold Sponsor of Al Nassr Football Club in Strategic Partnership
AROYA Cruises, the premier Arabian cruise line recently launched by Cruise Saudi, has announced a three-year Gold Sponsorship agreement with Al Nassr Football Club, based in Saudi Arabia. The partnership, unveiled during a signing ceremony at Al Nassr Summer Camp in Portugal, aims to create synergies between the two entities and unlock mutual benefits. The collaboration seeks to connect the excitement of football with the extraordinary Arabian experiences offered by AROYA Cruises.
As the official sponsor of Al Nassr FC, AROYA’s logo will prominently feature on the upper chest area of the club’s iconic jersey. The strategic partnership will include joint promotional campaigns starting from the 2023-2024 season, focusing on linking Al Nassr’s stars and fans with the immersive cruise experiences provided by AROYA Cruises. The aim is to seamlessly connect the passion for football with the exploration of Saudi Arabia’s coastal treasures and other destinations, in line with Saudi Arabia’s Vision 2030 objectives for economic, social, and cultural diversification.
Lars Clasen, Chief Executive Officer at Cruise Saudi, expressed excitement about the Gold sponsorship, stating, “This partnership allows us to align the excitement of remarkable performances witnessed on the football pitch with the remarkable experiences we will offer at sea. Together, we aim to create unforgettable and exclusive moments for Al Nassr’s players, and football-loving fans and families through showcasing this new element of tourism in Saudi Arabia.”
Mr. Ahmed AlGhamdi, Al Nassr FC CEO, also expressed enthusiasm, “We are so happy today, we will start a great story with AROYA Cruises. They will be one of the iconic tourism destinations around the world. Which goes well with Al Nassr strategies to achieve Vision 2030 goals.”
The sponsorship represents a significant milestone for AROYA Cruises and Al Nassr as they embark on a groundbreaking collaboration, harnessing and combining the transformational powers of both tourism and sport. This partnership solidifies their shared commitment to delivering unforgettable experiences to the people and aligns with the core pillars of Vision 2030.
AROYA Cruises was launched in June 2023 as a separate business unit of Cruise Saudi, a 100% Public Investment Fund-owned business. The premium cruise line operates with an independent operational and management team based in Jeddah. In line with Vision 2030 and Saudi Arabia’s goal to become a top global tourism destination by 2030, AROYA Cruises offers exceptional year-round experiences tailored to Saudi and GCC nationals and residents.
For more information, please contact cruisesaudi@wearelotus.co.uk.