ASTA River Cruise Expo 2026 in Amsterdam
The American Society of Travel Advisors (ASTA) is set to host its annual river cruising extravaganza in Amsterdam, Netherlands, from March 11-15, 2026. Now in its fifth year, the ASTA River Cruise Expo promises to be an unmissable event for travel advisors looking to expand their knowledge, network with industry leaders, and experience the best of river cruising firsthand.
At the heart of the event is a showcase of tour ships from leading river cruise lines. Attendees will have the unique opportunity to step aboard these vessels, explore luxurious accommodations, and sample exquisite dining options that set the standard for river cruising experiences around the globe. This immersive environment is designed to provide travel advisors with a firsthand look at the products they sell, enabling them to better advise their clients and ultimately drive more bookings.
This year’s Expo will also feature the keynote address from bestselling author Elizabeth Gilbert, renowned for her memoir Eat, Pray, Love. Gilbert’s inspiring journey of self-discovery through travel resonates deeply with audiences worldwide, making her the perfect fit for an event that celebrates the transformative power of travel. Her keynote is expected to provide valuable insights into how travel can change lives—both for those who journey and for the professionals who facilitate these adventures.
New for 2026, ASTA is rolling out three distinct registration levels to cater to varying levels of interest and engagement: General Admission, General Admission Plus+, and VIP Admission. Registration fees range from $999 to $2,399. The enhanced General Admission Plus+ and VIP packages come with a host of exclusive benefits. These include early access to select dining and educational sessions, priority booking for post-Expo sailings, and an exclusive town hall meeting with ASTA President and CEO, Zane Kerby. This tiered approach ensures that attendees can choose a package that best suits their business needs and budget, making the event accessible while still offering premium experiences for those seeking extra value.
Speaking about the Expo, Zane Kerby emphasized its potential impact on travel professionals: “The ASTA River Cruise Expo isn’t just an event—it’s an opportunity to transform your business. There’s no substitute for firsthand experience, no better way to build expertise, and no greater advantage than the relationships you’ll forge here. If you want to stand out in the travel industry and sell these products better than ever before, this is where it happens.” His words underscore the strategic importance of the Expo as a platform for professional growth and industry collaboration.
Registration for the ASTA River Cruise Expo is exclusively available to ASTA members. For those interested in joining ASTA or checking their current membership status, more information can be found at asta.org/membership or by contacting [email protected]. Once membership is confirmed, interested parties can register for the 2026 Expo through the designated registration portal.
As the travel industry continues to evolve, the ASTA River Cruise Expo 2026 in Amsterdam is poised to deliver cutting-edge insights, foster valuable industry connections, and set the stage for future growth in the river cruising market. With a lineup of interactive sessions, exclusive onboard experiences, and networking opportunities with top executives, the event promises to be a catalyst for innovation and excellence in travel advising.
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