Aventri to Launch Solution for Small Events

Event management software company Aventri plans to launch for clients a solution for small, less complex meetings and events on Sept. 30, the company announced.

Dubbed Express Events, the solution—which will not be sold as a standalone product—uses templates to help planners create an event within five clicks, according to Aventri. The templates are designed for different event types, and planners select a theme and provide event details. Express Events then produces elements including invitations, registration forms, emails and landing pages. The organizer does not have to upload images, design color palettes, compose emails or deal with merge codes, according to the company.

The product includes real-time activity dashboards, with metrics such as email opens, clicks, registrations and attendance. Express Events also features an RSVP functionality for instant registration, meaning registrants need not enter information the event organizer already has in the system, according to Aventri.

Aventri created the solution as in-person meetings that are being planned are trending smaller in response to the continuing pandemic, according to the company.

“Some of our clients report events with less complex requirements comprise up to 75 percent of their meetings portfolio,” said Aventri CEO Jim Sharpe in a statement. “With today’s smaller teams of events specialists, the task of handling this vital segment often falls on infrequent planners, whose main job function isn’t event planning.”

Express Events includes the same security and privacy capabilities of the Aventri platform and works with other Aventri solutions for virtual, hybrid and in-person events, according to the company.

Donna M. Airoldi  www.businesstravelnews.com