Azamara Cruises Partners with Procell to Launch Smart Battery Management System
Azamara Cruises has announced a new partnership with Procell, the professional brand of Duracell, to implement Procell InSite—a cutting-edge battery-powered device management system—across its fleet of small cruise ships. The collaboration is aimed at enhancing operational efficiency, guest satisfaction, and environmental sustainability.
Procell InSite is a centralized platform that offers real-time monitoring, predictive maintenance, and advanced analytics for battery-operated devices. By connecting previously unmonitored, non-smart devices to an intelligent management system, Azamara will be able to streamline onboard maintenance, reduce unnecessary battery replacements, and minimize the risk of operational disruptions that can impact the guest experience.
Key benefits of the Procell InSite integration include:
Operational Efficiency: Real-time diagnostics and predictive maintenance allow Azamara to optimize its maintenance schedules, reduce battery waste, and lower overall operational costs.
Enhanced Guest Experience: Ensuring all battery-powered devices—from guest service equipment to back-of-house tools—are functioning reliably frees up staff to focus more on guest interactions and personalized service.
Sustainability: By using fewer batteries and reducing electronic waste, the system supports Azamara’s commitment to sustainable cruising.
Procell CEO Karim Elmasry emphasized that the cruise industry has long faced challenges in monitoring battery-powered devices that lack smart technology. “Azamara quickly understood the industry’s blind spot,” he said. “Procell InSite turns legacy devices into smart systems, helping cruise lines cut waste, optimize staffing, and improve guest satisfaction.”
Captain Nico Corbijn, Azamara’s Chief Administrative Officer, echoed that sentiment. “This partnership aligns perfectly with our mission to deliver exceptional guest experiences while improving operational performance and environmental responsibility. Procell InSite gives us the tools to take that commitment even further.”
The rollout of Procell InSite represents a strategic technological investment by Azamara, setting a new standard in cruise ship device management and sustainability.
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