B2B Hotel Platform HBX Group Plans €725M IPO in Spain

HBX Group, a leading B2B travel technology provider, has announced plans to go public on Spanish stock exchanges, including Barcelona, Bilbao, Madrid, and Valencia. The company aims to raise up to €725 million through a combination of new shares and a secondary offering from existing investors, including Cinven.

Formerly known as Hotelbeds Group, HBX Group was founded in Mallorca in 2001 and was acquired by Cinven and Canada Pension Plan Investment Board from TUI Group in 2016 for €1.2 billion. Since then, it has expanded by acquiring Tourico Holidays and GTA, strengthening its position in the global bedbank market.

Funds from the IPO will be used to reduce debt and accelerate growth, according to CEO Nicolas Huss. “This IPO marks a significant milestone for HBX Group. Our 23-year track record, advanced technology, and global network position us as a key player in the B2B travel marketplace,” Huss stated.

HBX Group connects over 250,000 hotels with 60,000 B2C distributors, offering travel experiences, car rentals, transfers, and fintech services. The company reported a 12% increase in transaction value in 2024, generating €693 million in revenue, with accommodations contributing 88% of total earnings.

Huss, who joined in 2021, has led significant investments in technology, positioning HBX Group as a leader in travel distribution and innovation. The IPO is expected to further strengthen its financial standing and drive future expansion.

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B2B Hotel Platform HBX Group Plans €725M IPO in Spain

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