Best Western Appoints Former Hilton Executive as Chief Marketing Officer

Best Western has named former Hilton Worldwide executive Joelle Park as senior vice president and chief marketing officer, effective immediately, the company announced Monday.

As senior VP and chief marketing officer, Park will lead the company’s global marketing, brand strategy, and communications, and oversee Best Western’s loyalty programs, the company said in a statement. Park joins Best Western following 12 years with Hilton, where she most recently served as vice president of global enterprise and cross brand marketing.

Park will report to Best Western president and CEO Larry Cuculic.

Park is stepping into the role following the departure of Dorothy Dowling last year, after 17 years with the company.

Angelique Platas www.businesstravelnews.com