Blue Diamond Launches Royalton Vessence Brand in Barbados
Blue Diamond Resorts is unveiling a new adults-only brand, Royalton Vessence, designed to redefine the all-inclusive experience with a focus on authenticity, creativity, and connection. The brand’s first property, Royalton Vessence Barbados, An Autograph Collection All-Inclusive Resort – Adults Only, is set to open on the island’s Platinum Coast in 2026.
Previously known as Royalton CHIC Barbados, the resort has been reimagined to reflect the essence of its surroundings. According to the company, Royalton Vessence Barbados will offer a thoughtfully curated experience where local culture and artistic expression are woven into every element of the stay. The transformation coincides with Blue Diamond Resorts’ 15th anniversary, marking a new chapter in its growth within the luxury all-inclusive market.
“We’re truly excited to introduce our new brand at a time when we celebrate 15 years of trajectory in the all-inclusive industry,” said Jordi Pelfort, president of Blue Diamond Resorts. “This reflects everything we do best—creating forward-thinking concepts that respond to evolving guest expectations while redefining the adult escape.”
Royalton Vessence Barbados will feature suites styled as artful, luxury accommodations with a strong sense of place. The top-tier Chairman Suite will showcase curated art and panoramic views, while upgraded Diamond Club suites will offer butler service, access to private areas, and elevated amenities.
Among the resort’s standout features is The Studio, a signature venue offering hands-on workshops in pottery, culinary arts, and visual design during the day, and transforming into a live music lounge by night. The property will also introduce the region’s first glow-lit pools for late-night swims and include spaces designed for digital detox and reconnection.
Guests can further immerse themselves in the local vibe through rotating art exhibitions by regional artists, locally inspired architecture, and a sensory experience that carries from decor to soundtrack. The Moddo by Royalton FIT program will round out the wellness offerings with yoga, breathwork, and expressive movement sessions led by expert coaches.
“This brand was created to bring each destination to life through every experience at the resort,” added Pelfort. “From the artwork on the walls to the music that plays after sunset, it’s all about living the culture without ever having to leave the hotel.”
With Royalton Vessence, Blue Diamond Resorts is positioning itself at the forefront of experiential travel, offering guests a deeper, more meaningful connection to place while maintaining the luxury and comfort the brand is known for.
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