Boeing Welcomes New CEO Robert “Kelly” Ortberg Amid Ongoing Challenges
Boeing has ushered in a new era under the leadership of Robert “Kelly” Ortberg, the newly appointed CEO, taking over from Dave Calhoun. The change in leadership comes at a critical time for Boeing as the company grapples with significant operational and reputational challenges. Ortberg, aged 64, brings a wealth of experience from his tenure at Rockwell Collins, later rebranded as Collins Aerospace after its acquisition by RTX in 2018.
Ortberg, who retired in 2021, was coaxed back into the aerospace sphere by Boeing’s board, tasked with steering the company through a tumultuous period marked by safety scandals and financial downturns. “Kelly is an experienced leader who is deeply respected in the aerospace industry, with a well-earned reputation for building strong teams and running complex engineering and manufacturing companies,” Boeing Board Chairman Steven Mollenkopf expressed in a note to employees.
Addressing Boeing’s Complex Challenges
Ortberg inherits a host of issues from his predecessor. His immediate challenges include navigating the ongoing federal investigation tied to safety oversights, particularly concerning an incident with a 737 Max 9. The scrutiny intensified following the mysterious death of whistleblower John Barnett, a quality engineer who had raised safety concerns.
Further complicating Boeing’s situation is the company’s financial health, which has seen better days. Boeing reported a loss of $2.90 per adjusted share and a 15% decline in second-quarter revenue, totaling $16.9 billion. Moreover, Boeing recently pled guilty to a criminal fraud conspiracy charge related to its investigations into two fatal 737 Max crashes in October 2018 and March 2019, agreeing to pay a $243.6 million fine.
Leadership and Expectations
The leadership shakeup at Boeing doesn’t stop with Ortberg. Alongside Calhoun’s departure, Boeing also announced the exit of Stan Deal, the Head of Commercial Aviation, and Larry Kellner, the Chair of the Board of Directors. The company has yet to reveal their replacements, leaving questions about the future direction of its commercial aviation division.
Bill George, a former CEO of Medtronic and executive fellow at Harvard Business School, commented on the enormity of the task ahead, suggesting that “this is not a five-year fix-it,” and questioned whether Ortberg is prepared for the potentially decade-long journey to restore Boeing’s former glory.
As Ortberg steps into his new role, he has acknowledged the magnitude of the challenges ahead, stating, “There is much work to be done,” and expressing eagerness to begin his work. The aerospace community and investors are watching closely to see if Ortberg can steer Boeing back to its esteemed position in the industry, a task that will undoubtedly test his skills and resolve.
Boeing’s board remains optimistic, with Mollenkopf highlighting that Ortberg possesses the “right skills and experience to lead Boeing in its next chapter.” Only time will tell if Ortberg can navigate these turbulent times and lead Boeing to a successful and stable future.