British Airways appoints Master of Wine to elevate premium experience

British Airways is elevating the premium experience for its customers by appointing a full-time Master of Wine.

Tim Jackson, British Airways’ Master of Wine will play a vital role in selecting and tasting potential new wines, as well as curating menu descriptions, developing the airline’s wider drinks strategy and sourcing wines. He will also lead the selection of the airline’s drinks portfolio across its lounges and on board, championing British beers, classic gins and rolling out innovative non-alcoholic alternatives.

Sajida Ismail, Director of Onboard Experience at British Airways, said: “We are really excited to have Tim at British Airways. His knowledge and expertise play an integral role in our efforts to continue to deliver the premium experience that our customers look for when they fly with us and offer products that our colleagues are proud to serve.

“Going forward, we also have lots of exciting plans that will champion new drink offerings and celebrate the global network that we fly to.”

Tim Jackson, British Airways’ Master of Wine said: “I’m delighted to be the first person to take this position at British Airways. As an avid traveller, I have sampled wine from all corners of the globe, ranging from California to Chile, so I hope my love for travel, together with my experience and knowledge of beverages, will make a positive difference to the premium experience we offer our customers.”

His appointment has already seen new Sauvignon Blanc and Pinot Noir wines introduced in the airline’s premium cabins, including Dog Point Sauvignon Blanc in First and Grove Mill Sauvignon Blanc in Club World, both from Marlborough, New Zealand. In First Class, the airline has rolled out a special Bordeaux selection for December, celebrating the 2010 vintage from both sides of Bordeaux comprising Château Haut-Batailley and Clos de l’Oratoire.