British Airways launches Paramount+ on board
British Airways provided a very special stunt on 1 December to passengers at its Heathrow Airport hub that featured a Star Trek takeover in Heathrow Terminal 5 to celebrate the launch of Paramount+ on board the carrier’s international long-haul flights.
The Starfleet cadre made its way through the airport to board U.S.S. Enterprise flight 1701 to Starbase 1, and the carrier revealed that stunned customers about to board flights were seen taking photos and assisting lieutenants seeking directions to their boarding gate.
The airline launched the dedicated Paramount+ channel on its Highlife entertainment platform, which will allow British Airways’ customers to watch popular series from the comfort of their seat when travelling on any long-haul flight in every cabin.
According to British Airways, the authentic Starfleet costumes from Star Trek: Discovery and Star Trek: Strange New Worlds were carefully flown in direct from set, with the lucky costume wearers made up of the airline’s Star Trek-loving colleagues.
Passengers on board international long-haul flights will be able to watch a curation of exclusive Paramount+ series targeting all ages on the airline’s Highlife entertainment platform, including HALO, The Offer, Queen of the Universe, Kamp Koral: SpongeBob’s Under Years, iCarly, Yellowstone and the Star Trek series.
Customers can also subscribe to the streaming service via a QR code on the Paramount+ channel on Highlife or on ParamountPlus.com after the flight, and to Paramount+ ahead of their trip. Calum Laming, British Airways’ Chief Customer Officer, said: “We wanted to kick-off this announcement with Paramount+ in true blockbuster-style by bringing some of their exclusive content to life, directly to our home at Heathrow Terminal 5. It was great to see so many Star Trek fans from across the business come together to help us celebrate this launch, with many colleagues excited to swap their wings for the Starfleet Insignia for a day.
“We know that customers are really going to enjoy the hours of content that this partnership with Paramount+ brings. There really is something available for everyone!”
Anna Priest, Chief Marketing Officer, UK, at Paramount, said: “This partnership is a fantastic platform for our continued growth in the UK, allowing us to introduce millions of customers a year to some of the best shows anywhere, available on Paramount+. We’re confident that British Airways customers will love what they see and be encouraged to continue exploring the mountain of entertainment on offer.”