Canada’s Aeroflyer opts for Bluebox Wow W-IFE

Aeroflyer, a new Canadian charter airline based out of Kelowna, British Columbia, which provides passenger charter services across North America, has selected Bluebox Aviation Systems to provide wireless streaming services across its fleet of Boeing 737s.

Initially, Aeroflyer will deploy Bluebox’s digital platform on its first two Boeing 737-600 aircraft using Bluebox’s battery-powered Bluebox Wow hardware. The airline will then migrate to the aircraft-powered version of Bluebox Wow as it expands its fleet.

“Launching a new airline on the back of the most challenging times our sector has endured, meant we had to come away from the gate with the most compelling offering available. With more passengers today expecting some kind of digital service on board, it was a case of W-IFE being a ‘must have’,” said Brad Schroeder, Aeroflyer’s engineering manager. “Throughout the pandemic Bluebox has helped us to configure a digital platform on a hardware configuration that will suit our needs as a charter airline as it grows, with the variety of purpose required for an IFE system offering today.”

The Bluebox system will offer movies, TV programmes and a moving map to Aeroflyer’s charter customers, who will include workers flying to Canadian oil fields, sports teams, and other corporate clients. The system can be adapted to align with airline customers chartering Aeroflyer aircraft to supplement their fleets, which may want to add digital services such as onboard retail – including touch-free payments and advertising.

Aeroflyer is not Bluebox’s first Wow customer. Air Transat has also opted for the systems.