Casago CEO Steve Schwab on Growth, Tech, and Industry Insights

Casago, a vacation rental property management company founded in 2001, recently announced plans to acquire competitor Vacasa. With nearly 5,000 properties across 72 cities in the U.S., Mexico, Costa Rica, and the Caribbean, the company continues to grow through its franchise model. CEO Steve Schwab shared insights on the company’s priorities, growth strategies, and the evolving travel landscape.

Growth and Expansion:
Following the Vacasa acquisition, Schwab emphasized maintaining strong relationships with homeowners, guests, and staff. “This is a relationship business. If you lose sight of that, struggles begin,” he said. Casago also plans to expand into Europe, replicating its successful locally-owned franchise model.

AI and Technology:
Casago is exploring AI to enhance operational efficiency while preserving human connections. Schwab envisions homes with sensors detecting maintenance issues in real-time, reducing downtime and improving guest experiences. “AI should make Casago bionic, not robotic,” he noted.

Industry Challenges:
Schwab expressed concerns about Airbnb’s co-hosting marketplace, suggesting it undermines professional property managers. He also stressed the need for self-regulation in the short-term rental industry to avoid excessive government intervention.

Professional Development:
Casago University, the company’s training program, will expand to include business management and operational best practices.

Looking ahead, Schwab remains committed to delivering authentic, local travel experiences while positioning Casago for sustained, responsible growth.

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Casago CEO Steve Schwab on Growth, Tech, and Industry Insights

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