Cathay membership program evolves

Cathay has announced that from today, its members can enjoy the best of Marco Polo Club and Asia Miles under one Cathay membership programme.

There will be more options to earn and redeem Asia Miles and Status Points, formerly known as Marco Polo Club Points, to unlock more exclusive privileges when travelling or spending with Cathay.

The carrier says it has been expanding its lifestyle offerings in payment, dining, shopping, holidays and wellness, and currently has over 800 partners. More exclusive travel and lifestyle offers and experiences will be rolled out for Cathay members in the coming months.

Director of Customer Lifestyle, Paul Smitton said: “As a home-grown airline from Hong Kong, we have been connecting our home city to the world and have grown together with our members for more than 75 years. Our world has evolved in the past few years, with changing expectations for travel and lifestyle. We continue to listen to our members and to invest in new experiences to help them move forward in life.

“We wanted to make it easier for members to get the most out of Cathay. That’s why we have simplified the programmes and evolved our membership to provide more benefits and choices that elevate our members’ lives, both on the ground and in the air, keeping everything they know and love about Cathay whilst innovating for the future. We want to thank our community of over 12 million members for their ongoing loyalty and support over the years.”

As part of the programme, Cathay is enhancing its digital experience from its curated website to the Cathay mobile app, enabling members to access their membership card, earn and redeem Asia Miles, accrue Status Points and access unique offerings all in one place. New members can sign up to Cathay through a simplified process with no joining fee and immediately access a range of member benefits and rewards through these digital platforms.

The programme has a four-tier structure of Diamond, Gold, Silver and Green. Current Marco Polo Club Diamond, Gold and Silver members will directly transition into the corresponding Cathay status with automatic status renewal through 2022. Meanwhile, current Marco Polo Club Green and Asia Miles members will transition into Cathay Green members.

You can find more information on the “Life Elevated with Cathay” website.