Celebrity Cruises to Launch Premium River Cruises in 2027
Celebrity Cruises has announced its entry into the river cruising market with the upcoming launch of Celebrity River Cruises in 2027. This new venture marks a significant expansion for the renowned cruise line, with bookings set to open later this year.
The company has secured an initial order for ten transformative ships designed to take guests to historic cities along the world’s most iconic rivers, with the first launches planned in Europe. Jason Liberty, CEO of Royal Caribbean Group, expressed enthusiasm about the move: “We’re thrilled to announce our entry into the river cruise market through our Celebrity Cruises premium travel brand. Our guests and travel partners should expect us to do what we do best – innovate and elevate the river cruise experience as we meet the growing demand for intimate, culturally enriching travel experiences.”
Celebrity River Cruises aims to offer a premium river cruise vacation experience, combining Celebrity’s signature service-first approach with the unique charm of river travel. The new cruises will feature culturally and historically significant cities, locally inspired cuisine, and unique shore experiences, all while providing passengers with 360-degree breathtaking views from their cabins.
Laura Hodges Bethge, President of Celebrity Cruises, highlighted the brand’s commitment to excellence: “Celebrity River Cruises will bring the quality and sophistication of our Edge Series ocean ships to the most iconic rivers, starting with Europe. We’ve redefined travel on the ocean with our best-in-class hospitality, award-winning food and beverage experiences, and elevated design and style. We are thrilled to bring these experiences to the river and combine them with authentic, destination-rich itineraries that will give our guests an experience unlike any other.”
The new river cruises will offer a blend of classic paddlewheelers and modern riverboats, ensuring a versatile and luxurious travel experience. Passengers will enjoy a variety of amenities, including pre-cruise hotel stays, private transportation, complimentary cocktails, Wi-Fi, and more, all designed to enhance their journey from start to finish.
In addition to expanding its fleet, Celebrity Cruises is leveraging its valuable loyalty programs across its three brands to deepen customer engagement and retain guests within its ecosystem of vacation offerings. Liberty emphasized, “With about half of our guests having experienced or intending to vacation on a river cruise, we know they will enjoy Celebrity’s elevated offering on the river. By leveraging our valuable loyalty programs across our three brands, we will deepen customer engagement and further our ability to keep guests within our ecosystem of vacation offerings.”
As part of its strategic growth, Celebrity Cruises is committed to delivering exceptional vacation experiences while driving outstanding shareholder returns. The launch of Celebrity River Cruises is expected to cater to the increasing demand for intimate, culturally enriching travel options, positioning the company as a leader in both ocean and river cruise segments.
Passengers can look forward to experiencing the rich history and vibrant cultures of destinations along the Mississippi, Rhine, Danube, and other major rivers, all while enjoying the luxurious comforts and innovative amenities that Celebrity Cruises is known for. The introduction of Celebrity River Cruises underscores the company’s dedication to expanding its portfolio and offering diverse, high-quality travel experiences to its global clientele.
Celebrity Cruises’ foray into the river cruising sector with Celebrity River Cruises in 2027 represents a natural extension of its premium offerings. By combining luxury, cultural immersion, and exceptional service, Celebrity River Cruises is set to redefine the river cruise experience and meet the evolving desires of modern travelers.
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