Celebrity Cruises Unveils Xcel Dream Makers
In a ground-breaking move, Celebrity Cruises has introduced its new Xcel Dream Makers program, inviting travelers from around the world to help design their dream vacation. With this industry first, guests will have an active role in shaping the experiences, design, culinary delights, and entertainment offerings onboard the line’s newest ship, the Celebrity Xcel, which is set to debut in November 2025.
The Xcel Dream Makers program creates a global community of travel enthusiasts, allowing them to test, try, and vote on new ideas before they become a part of the Celebrity Xcel experience. Through an online application process, interested participants can join this exclusive club and help determine the final layout and features of the fifth ship in Celebrity Cruises’ acclaimed Edge Series. From selecting textiles and interior design features to choosing favorite dishes, beverages, music, and entertainment options, Dream Makers are given an unprecedented voice in shaping a cruise experience that is tailored directly to their tastes and preferences.
The initiative underscores Celebrity Cruises’ commitment to guest-centric innovation. Michael Scheiner, Chief Marketing and Product Officer of Celebrity Cruises, explained, “We want to ensure our guests love our products and experiences, so involving them in the process to perfect Celebrity Xcel was a great way to achieve this. Celebrity Cruises is known for ground-breaking innovation in ship design and experiences unlike any other at sea, and when Xcel launches, guests won’t just have found their happy place – they’ll have helped us build it.” This personalized approach to cruise design marks a significant departure from traditional ship planning, where decisions were made solely by industry experts and executives without direct input from the traveling public.
Celebrity Xcel is already creating a buzz as it celebrated its float-out on January 18, 2025, at the renowned Chantiers de l’Atlantique shipyard in Saint-Nazaire, France. This milestone event marked the first time the ship touched the water, signaling a new era for the cruise line. One notable aspect of the Celebrity Xcel is its pioneering tri-fuel engine system, which can operate on three different types of fuels. This innovative technology is part of Celebrity Cruises’ broader effort to reduce carbon emissions and move towards more sustainable operations at sea.
The upcoming Celebrity Xcel will offer versatile itineraries to meet the demands of various travelers. During its inaugural winter season, the ship will sail on seven-night voyages from Fort Lauderdale to the Caribbean, providing guests with plenty of sunshine, vibrant cultural experiences, and onboard activities designed to delight every traveler. In the summer of 2026, the Celebrity Xcel is set to expand its reach, offering longer voyages of seven to 11 nights in the Mediterranean. These itineraries will allow guests to explore historic coastal cities, enjoy world-class dining, and relax in a luxurious setting crafted with their input through the Dream Makers program.
The Xcel Dream Makers program not only exemplifies Celebrity Cruises’ commitment to innovation and sustainability but also fosters a closer connection between the brand and its clientele. By actively involving travelers in the creative process, Celebrity Cruises aims to create a unique, guest-driven experience that resonates with modern consumers. As the launch date for Celebrity Xcel approaches, excitement continues to build among travel enthusiasts eager to leave their mark on what is expected to be one of the most innovative and sustainable ships ever built.
For travelers looking to be part of this unique opportunity, applications for the Dream Makers program are now open online. Join the movement to create an unforgettable cruise experience that is truly built by those who live to travel.
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