Complimentary In-Flight Internet Messaging for Finnair Plus Members on Short-Haul Airbus Flights

Finnair has announced that it will be renewing its Finnair Plus loyalty programme by introducing Avios as its new loyalty currency in early 2024, as well as offering free Wi-Fi messaging on board certain short-haul flights.

Regardless of their tier status, Finnair Plus programme members will receive complimentary internet access for messaging on board the carrier’s short-haul European flights operated with narrow-body Airbus aircraft.

Airlines loyalty programmes such as British Airways Executive Club, Qatar Airways Privilege Club and Iberia Plus use Avios as their loyalty currency.

The programme will also move to a new spend-based platform, featuring new milestone benefits to enable members to receive extra rewards when reaching certain point limits within their existing tier.

According to Finnair, partnering with IAG Loyalty to adopt Avios will bring new opportunities for existing and new Finnair Plus members to collect and use the programme’s new loyalty currency.

Ole Orvér, Finnair’s Chief Commercial Officer, said: “2024 marks the start of a new era with our loyalty programme, with new benefits and improved options for our members to use their earned Avios – both within Finnair and IAG Loyalty’s partner network.

“The move to a spend-based programme rewards customers directly for their spend, just like many retail loyalty programmes do. These moves allow us to leverage the full potential of our loyalty programme and make it attractive to a wider audience.”

CEO of IAG Loyalty, Adam Daniels, said: “Finnair’s adoption of Avios is a recognition of the global significance of the currency, and the incredible value it has for members worldwide. They join a leading global network of airline partners, including British Airways, Iberia, Aer Lingus, Vueling, and Qatar Airways.

“We are excited to play a central role in Finnair’s new era for their loyalty programme and for their members.”

As part of the changes, Finnair will also increase the number of award seats and guarantee at least four award seats on the carrier’s flights within Europe and eight on Finnair long-haul flights.

Finnair Plus award points will be converted to Avios with a 3:2 ratio.