Creador Acquires MG Group to Boost Global Hospitality Expansion
Southeast Asia-based private equity firm Creador has acquired MG Group, a leading B2B hospitality marketplace, for an undisclosed amount. The deal positions Indonesia-based MG Group for global growth, leveraging its network of 350,000 accommodation suppliers and 8,000 buyers.
MG Group specializes in low-cost hotel distribution through its B2B technology platform, MG Jarvis. The company has been capitalizing on the booming Southeast Asian travel market, reporting a 50% year-over-year growth in 2024.
“Asia is not just the largest travel market; it’s shaping the future of travel,” said Brahmal Vasudevan, founder and CEO of Creador. “MG Group’s innovative platform and lean model uniquely position it for the next growth phase in global B2B hospitality. This investment allows us to build a global platform from the world’s fastest-growing region.”
Brett Henry, president and CEO of MG Group, called the acquisition a milestone for the company. “Partnering with Creador provides us with the resources and expertise to expand, strengthen our platform, and deliver greater value to partners. We are excited to shape the future of B2B hospitality in Southeast Asia and beyond.”
Henry also thanked Northstar for supporting the company during the COVID-19 pandemic and facilitating its digital transformation, which laid the foundation for its current success.
With this acquisition, MG Group aims to enhance its global reach while maintaining its competitive edge in the rapidly growing hospitality technology sector.
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