Cruise Passengers Rise to 34.6 Million in 2024
The cruise industry sustained robust momentum in 2024, welcoming 34.6 million passengers—up nine percent from 31.7 million travelers in 2023—according to the latest State of the Cruise Industry report released by Cruise Lines International Association (CLIA). This growth underscores cruising’s position as one of the most dynamic and resilient segments of global tourism, driven by strong demand among younger generations and newcomers to the sea, says CLIA president and chief executive officer Bud Darr. With bookings for 2025 already projecting 37.7 million passengers, the industry is poised to reach new heights as it continues to expand itineraries, invest in sustainable technology and deliver diverse holiday experiences.
Caribbean, Bahamas and Bermuda routes remain the most popular destinations, closely followed by Mediterranean and other European voyages, while expedition and exploration cruises emerged as the fastest-growing segment in 2024, attracting 22 percent more travelers than the previous year. First-time cruisers comprised nearly one-third of passengers over the last two seasons, and 82 percent of all cruisers plan to sail again, reflecting high satisfaction and loyalty. Even among land-based international travelers, 68 percent are considering their first cruise, signaling strong future demand. Cruising’s economic impact is considerable despite accounting for just two percent of global tourism; in 2023 alone, the sector generated more than $168 billion worldwide and supported 1.6 million jobs. Ancillary travel behaviors further amplify this impact: 69 percent of cruisers spend at least one night in a hotel before or after their voyage, and six in ten return to a port city for repeat visits by land.
Multi-generational travel continues to flourish, with nearly a third of cruise passengers sailing with three or more generations on the same itinerary. This trend aligns with the industry’s shift toward family-friendly ships and immersive, culturally rich excursions that appeal to all ages. Meanwhile, shipping lines are accelerating sustainability efforts, investing heavily in cleaner propulsion systems and shore power connectivity. By 2028, half of all new capacity will feature engines capable of running on liquified natural gas or methanol, with minimal modifications required to switch to bio- or synthetic-LNG. Onshore power capabilities are also on the rise: more than 61 percent of ships in CLIA’s global fleet can already connect to local electricity grids while docked, a figure set to grow to 72 percent within four years.
The coming year will also see continued expansion of the fleet and itinerary diversity. CLIA member lines will introduce eleven new vessels in 2025, and from now through 2036, fifty-six additional ocean-going ships are on order, representing a combined $56.8 billion investment. These new ships will offer travelers enhanced amenities, expanded onboard experiences and access to emerging destinations in Antarctica, the Arctic, Asia-Pacific and river cruising markets. As cruising recovers from pandemic-era disruptions and adapts to evolving consumer preferences, the industry’s outlook remains optimistic, with continuous innovation in ship design, guest engagement and environmental performance. While challenges such as rising operating costs and regulatory compliance persist, the surge in passenger numbers and sustained financial commitment from cruise lines signal that maritime holidays will continue to chart a course toward growth and sustainability in the years ahead.
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