Cvent Offering Bizly in Marketplace, Integrating Data

Meetings technology giant Cvent now is offering small and simple meeting specialist Bizly’s services in its App Marketplace and has enabled data integration between the companies, Bizly told BTN on Thursday.

Cvent users can enter Bizly’s platform through Cvent’s meeting request form, the tool the company offers clients to approve and register events.

The integration “allows for a more seamless transition between the Cvent meeting request form and Bizly – both Cvent and Bizly customers can use it,” a company representative told BTN by email. Bizly users can flow Cvent data into the platform using various APIs, according to the company, while Cvent users can access Bizly from the meeting request form and import contacts.

“In today’s hybrid workforce, small meetings are more important than ever and joining our Bizly solutions together with Cvent through this integration is a natural next step in our evolution as we look to best support our mutual customers,” Bizly CEO Ron Shah said. “The integration allows any Cvent customer to embed Bizly into their meeting request form process and consolidate data in a powerful way.”

The companies plan to expand capabilities “based on the evolving needs of the market,” according to Bizly.

The news follows the exit of Bizly chief strategy officer and head of enterprise Kevin Iwamoto, who announced his retirement in March. The company has yet to announce his successor.

Angelique Platas www.businesstravelnews.com